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Online Writing : Can You Earn a Full Time Income With It?

July 13, 2011 By 1 Comment

Writing articles is part of the online writing industry. This industry is booming as the requirement for more and more content is increasing day by day. As the concept of seo and web traffic becomes important, more and more web masters are turning towards freelance writers for meeting their content requirements. Many new websites have opened for monetizing your writing sites like triond , Bukisa and infobarreal which pays it’s writers for their content . So what it takes to earn a full living online.

Earning a suitable online income can only be achieved if you write for as many sites as possible though it is not as easy as it sounds. Writing for only one site can take a toll on you so writing for more than one may be a distant dream. But you can overcome this problem by choosing the right article sites at the right time. For example if you publish at Bukisa then you can’t publish on Triond as it accepts only fresh content. Thus you have to only satisfy with the earning you made with Bukisa but you can overcome this if you first publish it on Triond and then on Bukisa as Bukisa allows users to re-publish their content. In this way by choosing the right combination of website you can increase your earnings.

There are many websites which pays upfront payment to their writers for submitting articles. Some of these sites include textbroker , contentcorp or rightcopywritter. All of these sites have one thing in common i.e you have to qualify for writing on their sites. By this I mean all these sites will ask for your resume or your writing experience and only if they do like your writing style then only you will be selected. This site pays around $ 4 to for per articles.

Selling your articles is another viable option for achieving your goal of earning a full time income with it. Articles can be sold at a very reasonable price, a single article may be sold from anywhere between to $ 25 depending on the length, quality and the viability of the topic. If you are into selling articles then constant-content may be the place for you. It is internet’s most trusted site for selling and buying articles as a writer you will be selling rather than buying. C-C has very strict guidelines so following them is a must for making money through it.

At the end, I think earning a full time income all depends on your effort. The more effort you put in the more you can expect to earn. Online writing though looks very simple but it is just the opposite of that. Online writing is demanding and competitive and you can only achieve success by making your way through it.

Life of a Bukisa Article : How to Increase It’s Longevity ?

Bukisa: Are You Expecting Too Much And Earning Too Little?

Written by Rajarshi Guha

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The Best Way to Easily Make Money Online Writing Articles for Bukisa: Title

July 13, 2011 By 1 Comment

The best way to easily make more money writing articles is to plan your titles in advance. Many people spend the most of their time writing the content and body of an article when in fact the most important part of the article is the title. If you follow these few tips you can make more money online by attracting more unique visitors to read your articles.

Plan your SEO Keywords in advance. I choose a topics that I want to write about and then I use Google Trends and Wordtracker to determine which keywords that I will use when I write my article. Typically, I choose a few at a time and eliminate the ones that will not work for me. This allows me to eliminate this step and quickly choose a dynamic title.

Your title should include the keywords you have chosen. Your title is the first opportunity that the web search engines know what you are writing about. They know this because they compare keywords with those of the people searching a specific topic. If you want the Most traffic your keywords should be in the title.

The title should also grab the readers attention. Not only do you want the web search engines to ackowledge your article based on the title, but you must remember we are writing to people. People have many choices regarding which articles to read and they generally chose the article that catches their attention.  To make money online writing articles you must make a good first impression with a title that grabs attention.

Use superlatives like Best, Easiest, Most, Longest, etc. If you had a choice wouldn’t you choose the Best, the Easiest, The Most or the Longest?   No one chooses almost the best or just anyone will do. The superlatives attract people and help you make money online.

With superlatives also use trigger words. Trigger words give people the expectation that they will get something or accomplish  something by reading your article. Golf “like” Tiger Woods, “Make Money  Online”, “The Secret of” are all trigger words.

When we put it all together we have a dynamic title that will help us make money online writing articles for Bukisa. It looks like this: “The Best Way” (superlative) to “make money online” (trigger and keyword) “writing articles” (keyword) for “Bukisa” (keyword). This is a dynamic attention grabbing title that uses superlatives and trigger words while making sure the keywords are in the title.

Written by LouisJeffries

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The Best Ways To Make Money Online Writing Articles

July 13, 2011 By 1 Comment

So you want to make money online by writing eh? You’re in luck because despite what others may tell you about how much you can make, various ways to go about it and an almost mind boggling array of techniques to do so, it’s actually quite easy – you just need to write. It’s important not to get so caught up in the little details of writing online that you end up never taking action.

With that being said, however, there are some things you need to know and understand before making money online by writing. Let’s get to it.

Method 1: Freelance or full-time writing for clients

In your first foray into making money online by writing, you’ll probably look toward writing for freelance clients of landing a full-time writing job online. Realistically, starting off with clients will be more difficult than the other two within this post but it will give you the greatest option to create your own home-based writing business.

Although there are many ways to find freelance and full-time clients, here are three of the easiest to begin with:

Freelance job boards - Between Freelancer, oDesk, Guru and the countless others you can easily find hundreds (even thousands) of available jobs every day. Although you may not receive the best payment for your writing services it’s still a great way to get started and piggyback your way to obtaining a client list.
Contacting clients directly - Take the initiative with this one: you will be contacting clients directly through social media, email, phone calls or any other method of contact. Find out if a client needs your writing services and pitch it to them as if you were applying for any other job; send samples and keep in contact, land that job!
Promoting your own portfolio - If you have access to a blog or website you’re in luck, you can use your site to host your writing services and list your resume. Instead of trying to make the sale up-front you can direct people back to your resume and increase the chance of landing a writing job.

As you can see, a lot of them are quite common sense; you just need to take action to seek out potential clients – don’t be afraid to market your writing business; this is, after all, what’s going to make you extra money online or your own full-time career.

Method 2: Writing for your own website/blog or paid-to-write websites

The second way you can easily begin making money by writing online is if you have your own blog or join paid-to-write websites such as Bukisa. These two methods will be explained below:

Operating your own blog or website

If you write for your own blog, you gain many great benefits such as:

The ability to sell your own products or affiliate products

Build your online brand which creates greater opportunities online

Sell ad space and insert advertising blocks to earn extra money

Review products and services for a paid fee or sell and earn a commission

Of course, there are many other benefits of running your own blog because you get full control over what you do with it. The only downside is that it will take a while for you to become recognized because your blog won’t be high ranking within search engines and you need to get out there and network.

Writing for article websites

Websites like Bukisa and others give you many opportunities to make money writing online. You can earn through passive income (my favorite) due to your page views and ad-share, win contests for money, be paid up-front or make money through affiliating your links which earn you a commission.

You’re really endless to the possibilities to writing online for article websites; you also gain the benefit of interacting with other writers and can even lead to finding clients – since you have a public profile on these sites.

Thoughts on the two

Just to add in my own personal thoughts, I believe a great way to approach each is to do just that, have each of them up and running. With your blog, you can increase your chances of finding clients and directing people to your articles elsewhere while the article websites can help you earn more money which can be reinvested toward your blog or writing career.

Method 3: Selling your articles on article marketplaces

Finally, one area of making money online through writing that many don’t seem to take advantage of is selling their content on article marketplaces. Article marketplaces allow you to either write titles clients need or write your own and determine your own price.

Here are a few different article marketplaces worth checking out:

Constant Content (pays the highest, by far)

Textbroker

ArticleMe

Each of these has their own level of requirements for applying and creating content for the sites. Yes, you will have to give up a small share of your profits but you can set your own prices so just keep that in mind (raise it just a little to cover the cost). 

Thoughts about these various methods

Personally, I think it’s very smart if you were to use a combination of each of these. When you diversify your income streams you’re going to be playing it safe; I personally write on all three of these platforms which does wonders because you’re able to interlink your articles, increase your traffic and overall revenue.

Additionally, when you’re writing for each you can keep a stable income – if one dips out and that’s your only one than you’re pretty much out of luck with your earnings. 

Whenever you find the time, write a few articles each day and test out the waters with each of these methods. You may find you like one more than the other; just keep writing and you’ll find yourself smiling after you’ve begun to build up a healthy stream of revenue through your online writing.

Get paid to write on Bukisa! Start here: http://www.bukisa.com/join/69943

Written by Murlu
Hey! I’m a full time web designer/product developer, freelance writer and blogger – let me know how I can help you in your own online career.

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Turn Your SEO Writing Into Simply Good Writing

July 13, 2011 By Leave a Comment

You are now aware that there is a huge difference between plain old SEO copy writing and all that can be considered “good” writing. It is absolutely certain that SEO copy will only make your company visible and available to search engines, but exceptional writing can be used to attract customers. Here are three properties that will change over your old copy to a great writing, and turn your copy writing marketing campaign from good to best.

Relevance

First things first: keep all those facts and figures in an individual paragraph of copy so as to reveal the importance of a single product. If you have the kind of writing that may contain a variety of products to sell, it might be tempting just to stuff everything on one piece of copy so that buyers can see most of the items in a single view. This technique is often counter-productive. Since readers are not convinced in a single direction, they wind up bored or confused, and therefore would go away to another page.

But that doesn’t mean that you should leave your copy shallow and short. If there’s anything very particular to highlight about your product, give a brief description to call forth the reader’s interest. Is there an exotic active ingredient in your product? Does your item have unique, patented technology? Let your readers know, and they are likely to browse the remaining parts of what you have to say.

Cohesion Fund

Always bear an acknowledgeable theme for each article you use in copy writing marketing. To simply say that the product you are selling is the best is not enough. Do you offer the best value for the money? Make your product get the best combination of features available in the market? Be more specific/precise about the message and the substance you want to express, and then keep it uniform throughout your copy.

Flow

You must also pay a great deal of attention about the whole SEO bit floats as it is read. When people start reading your copy, they shouldn’t be able to stop reading till the end. This signifies that you must keep them interested on the next sentence, and never to drop the ball.

A trick to keep the readers interested is to never put all your eggs in one basket. Do not give a complete summary of the specimens at the beginning and never keep a lot of ideas in a single part or paragraph. Always make it seem as if there’s always much more for the reader to discover in the next sentence, the next paragraph or the next article in order to keep them reading further.

A small problem

Even “good” writing is the key to unlock your products full sales potential. You must hold a set of great writing skills that should go far beyond what they have learned in school writing classes. Therefore, it is a great idea to get help from a professional SEO copy writing company for your copy writing marketing campaign.

Nothing leaves professional writers behind in the race of effective writing. Not only will you avoid being forced to guess and check the type of writing work with your market, but you can get started immediately on the marketing strategy that you have predetermined.

Written by Chasov

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How to Write Web Site Copy for Your Handmade Jewelry Business

July 13, 2011 By Leave a Comment

Do you sell your jewelry designs online? If this is the case, you need to master the art of web site copywriting if you want to see your handmade jewelry sales skykrocket. Even very small improvements in your copywriting
skills can result in higher conversion rates. I would recommend getting a good book on the art and science of web copy writing and concentrate on mastering the basics. Believe me, it will be well worth the investment. Here are some web site copywriting tips that can help you increase your jewelry sales:

1. Use short words.

This is not the time to impress anyone with your extensive vocabulary. People respond to short, crisp words with lots of impact. Learn to take out any extraneous words that might weigh down your ads.

2. Use short sentences and paragraphs.

To hold your potential customer’s attention, use short precise, action filled sentences and short paragraphs. You want lots of white space between thoughts so your copy is more restful on the eyes. If you crowd your paragraphs together, the reader will become frustrated and stop reading and buying!

3. Focus on the benefits of your jewelry designs, not features.

Tell your reader succinctly what’s in it for them and why they should buy your jewelry. Don’t bore them with details about your company and other irrelevant information. People want to know how your jewelry designs will transform their wardrobe AND their lives.

4. Use testimonials.

Ask your customers for testimonials if they had a good experience ordering from your company. Post these testimonials strategically throughout your copy. Nothing boost sales like convincing endorsements from real people.

5. Know your customers

You should understand the demographics of the type of customer who buys your jewelry designs and how to most effectively relate to them. Talk in the language they would use and never talk down to them.

6. Give them a reason to act.

You want to inspire your customer to take action which means buying your jewelry designs. Give them a deadline, a special offer, or some other impetus to act quickly. You chances of a sale are highest when they’re reading your sales copy. Don’t let them get away without ordering.

7. Write and then rewrite.

Write your initial sales copy. Put it away and come back the next morning. Remove any extraneous words that aren’t necessary or lack impact. You want your web site copywriting to be tight, focused, and powerful. Repeat this process until you’re satisfied, then let someone else read it and evaluate their reaction. Did it motivate them to want to buy? If so, you’ve achieved your objective.

8. Use words that sell.

Remember to sprinkle your web copywriting with words such as exclusive, free, brand new, one-of-a-kind, irresistible, dazzling, which have a strong impact on your reader. A good reference book for this person is called Words That Sell by Richard Bayan.

9. Keep practicing your web copywriting skills!

Practice web copywriting until you become a pro. It’s one of the most useful skills a serious jewelry marketer can learn.

Now that you know the importance of good web site copywriting, start honing your skills and watch your jewelry sales soar!

Written by Kristie.Leong.M.D

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Learning How to Write Copy That Sells

July 13, 2011 By Leave a Comment

If you are willing to apply yourself and practice, you can learn to be a good copywriter. It takes effort and much practice to learn how to write good copy. In many cases, internet marketers decide that they are better off outsourcing their copywriting needs rather than devoting their limited time to learning how to do it well. The fact is, it can be useful to know something about writing copy even if you hire professionals for all your writing needs. Writing good copy is a subtle art, even though the result can often seem effortless once it appears on the page. Thankfully there are a few simple tricks that you can use to increase the quality and efficacy of the copy that you write for your various products and services.

Capitalizing all the letters in words used to be an acceptable form of emphasis. However, now it’s not really acceptable because people think you’re yelling at them.

However in copywriting, to make a strong point you would bold words, or use italics, or even underlining. You might even change the color of your text when you want to emphasize it. In addition, there are formatting considerations plus reading words that are all caps is hard on the eyes. Effective use of font formats will add a lot of versatility to your copywriting. Make sure your copy is broken into paragraphs. You may have learned in school that every paragraph should only contain one basic thought. This is still good advice. However, it’s also true that you can use multiple paragraphs to express one thought. If you are writing for internet surfers, you definitely should avoid using unbroken blocks of copy.

Breaking up long paragraphs into smaller ones will make your copy much more readable.

Even single-sentence paragraphs are perfectly acceptable in copywriting. This makes it easer for people to concentrate on your message.

You can break some rules, but just remember that cute never sells. You don’t break the rules for spelling, but copywriting inherently breaks the grammar rules. The fundamentals of copywriting are not hard to learn, and you’ll have a better understanding about this whole ‘rule breaking’ issue. If you decide to just ‘wing it’ you may end up looking like a complete amateur. It can take years of study and practice to master copywriting. It only looks simple because good copywriters know how to make it seem that way. At the same time, for internet marketers, copywriting is a skill that must be learned. You can take your online business to a new level by learning even the basics of copywriting. When it comes down to it, you have to use copywriting to sell anything. The truth is, if you don’t know anything about copywriting, you won’t be able to convince anyone to buy your products.

Jordan is a free lance author who likes to focus her lifetime on humanitarian challenges and animal rescue. She in addition has an interest on psychic readings and crafts beads.

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How to Write a Powerful Sales Letter?

July 13, 2011 By 2 Comments

When you write a sales letter, have a customer-centric focus– always.  Make your sales communication powerful by viewing the problem through the customer’s eyes.  That way, you gain the confidence to present your services and products as effective solutions.  Here are tips that help you craft a sales letter that leads you to your goal—sell.

Headline:  Write an attention-grabbing, powerful headline.  It’s the bridge that connects to the body of your sales letter, so make it strong.  Enclose the headline between quotes.  Here’s an example of an enticing headline:  “Announcing 24X7 access to your documents just by the click of a mouse”

Tone:  Keep it informal and interactive.  Use simple words and build your letter.  Ask questions to make your prospective customer feel as though you’re talking to him.  A conversational tone also helps build a better rapport with the client.

An interactive style of writing the sales content can also touch the emotional plateau of your prospect with positive effects.

Structure:  Use paragraphs as the building blocks of your sales content.  Write the letter with paragraphs whose sentences vary in number.  Mix short and long sentences in the paragraphs to create interest.  Remember, however, not to use longer sentences, as they disrupt the message flow. Through bullet points, highlight the main benefits of your offers.  Such a method draws attention to key points.

Header:  For e-mail sales letters, a simple GIF or Flash animation, as a header, can emphasize the products / services benefits.  Include product photos and or conceptual images with text to draw and sustain the reader’s interest.  Make sure the animation is relevant and it loads faster.

Salutation:  Which is better: “Dear Mr. Jones” or “Hello Customer”?  The first one, as it conveys warmth.  Therefore, take a step forward to your sales goal by personalizing the communication.

Content:  In the first paragraph, address the prospect’s present or future problem.  State how your solution can remedy the pain.  Be sure to explain why your offer standout as the best.  

Backup what you say with numbers where possible.  Look at this statement: “XYZ e-learning solutions improve employee productivity greatly.”  It is very general and not effective.  The customer wonders, “How much productivity increase?”  So, make such sentences powerful with actual data.  For example, “XYZ e-learning solutions enhance employee productivity by 30%”, gives a clearer picture to the prospect and helps move him / her to the sales line.

Expand on your solution in the subsequent paragraphs.  Give customer testimonials to increase the credibility of your services and products.  Keep in mind clients’ positive comments on your wares can positively influence the prospects’ buy decisions.  Create the urge for action by offering a discount with a time limit.  Make it easier for the customer to order by multiple channels like the web, mail or phone.   Let the customer pay by credit card, check or other.  Invite questions through a dedicated e-mail ID and telephone number.

State the no-questions-asked refund policy.  Like customer testimonials, a guarantee increases the confidence of the prospects in what you offer.

Highlight the key benefits, discount offer and guarantee again.

Closing:  Use a word / phrase like Sincerely, Regards, or Best regards to end the sales letter.  After the last line of the letter, make the discount offer again: First, type P.S., which stands for post script.  Next, type the offer.  P.S. is a great way to turn the spotlight on key points of the sales letter.

Sales Letter Example:

“Train your employees with XYZ e-learning solutions and cut training costs by more than 65%”

Dear Mr. Jones,

Has training taken a back seat in your company because of high costs?  Training is essential to drive your business on a track of success and growth.  So, why compromise on training?

With XYZ e-learning solutions, cost is no more a stumbling block to train your employees.  Our cost-effective e-learning courses prepare your workforce to deliver best results.  It means your company gains a competitive edge and thrives in your business domain.

How can you train your employees with XYZ e-learning courses?  We host our courses on fast servers.  After you buy a course, your employees can access it through the internet with their login ID and password.  They can then self-learn at their own pace and time and from anywhere!  That’s what we call on-demand learning.

“XYZ e-learning courses are an effective solution for our staff training.  Our employees’ productivity has significantly improved since their training with XYZ courseware.”

- C. LeBeau, Training Director, AAA Web Software

Why should you choose XYZ e-learning courses?  Here are just a few reasons:

More than 20 years of solid experience in developing training materials that are proven to yield outstanding results

All courses reviewed and certified by a panel of subject matter experts, all of whom hold Ph.D. degrees

More than 500 e-learning courses with rich multimedia, covering topics from soft skills to information technology to sales

Reduces your training costs by more than 65%

Excellent returns on your investment through surge in employee productivity

Top-notch 24X7 technical support

Free course updates for one year

We want you to be a part of our global customer base, which is growing at a great pace: Buy any of our e-learning courseware and get a 30% discount.  This offer is valid till June 30.  Order before June 10 and get an additional off.  Call 123-456-7890 if you have questions.  For an up-to-date list of our e-learning courses, please visit our website.

“XYZ e-learning courses are top-of-the-line.  We were frustrated with e-learning modules from another company and were skeptical about the e-learning route itself for training.  We, however, found that XYZ courses were excellent and were highly relevant to on-the-job needs.  Will recommend XYZ e-learning to anyone without reservation.”

- M. Nash, Senior Vice President (Sales), RYZ Insurance, Inc.

Our products come with an iron-clad guarantee.  Try them for 30 days.  If, for any reason, you are not satisfied with our courses, just drop us an e-mail.  We will make a no-questions-asked 100% refund.

If you want your employees’ performance and company profits scale greater heights, checkout our best-in-class e-learning courses today.  Feel free to contact me direct 456-789-1000 if you have questions or concerns.

Best regards,

John Doe

CEO

XYZ, Inc.

P.S.  Order today and take advantage of our special offer.  Take off +30% discount on all your orders before June 10.

Written by S Viswakumar
Professional Content Writer and E-Learning Developer

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How TO Write Killer Sales Letters For Your Products That Pures IN Instant Pure Profits For You And Your Business!

July 13, 2011 By Leave a Comment

After you have successfully written and put together your product,produced solid content and packaged it nicely,the next thing you have to do is to produce a Killer SalesLetter that will make people place orders for your products-the kind of sales letter that will remove every wall of reluctance between your product and the Reader.I tell you,If you fail to implement this steps correctly,you’d be good as not producing anything.

So,here are the key tips to churning out your own Killer Sales Copy that’s nice to even gain unfair readership above other adverts even in the same Niche.

1.The Kicker:

This is a kind of introductory phase or sentence that propels the reader to take a cursory look at what you have to write in the first instance.It is usually written in attractive colours and fonts to make the reader thirsting for more.It serves as a phrase introducing or heralding your main headline.It is better you get this right for easy method of catching your Readers’ attention.

Specific Examples:

”A Panel Of Top Communication Experts Agree This Is The Best Way Of Making Nice And Legit Calls Online…”

You can see the kicker is explaining to the reader that the information he is about to read is not fluff or junks,but at least endorsed by experts.It would then be a gory mistake,if you now go ahead in the Sales copy and make the Reader feel your kicker after all wasn’t true.It does more havoc to what you have to say,than it does good.

2.Headline:

This comes after the Kicker and is meant to permanently catch the reader’s attention to want to listen to you.You need to make sure your reader is at least 65% ready to listen to what you’ve to say after reading your headline.Though,you may later get to get him to reason along with you,It’s better to do the attraction at the very beginning.This is the most important part of your letter,and should be typed legibly and more boldly,and in attractive colours, placed at the centre of the whole letter.This is where you tell the reader the most desirable result of getting what you’ve to offer.

3.Then comes the Salutation:

This is where you address your target audience.Are you addressing Work At Home Moms,Teenagers,Adults.However,the most common of them is “Dear Friend”;It really comes in handy.

4.Introduction Statement:

This is where you identify and empathise with the reader.What He/She is currently going through and why you think you are in a more advantaged position to solve their problems.There are different problems all around,and we’d always think we would live more fulfilled without them.You need to identify the problem which your product seeks to solve.

Generally,you can make more influence than envisaged when you continue your introductory sentence with a short story.Let it be interesting and brief.This is where you literarily “transfer” your reader to the next step in your Sales Copy.

5.What You Have To Offer:Definitely,you’re not just blabbing since-you want to really make a particular impact in the reader’s life,which ushers in the next step…

…The Solution You Provide.How you wish to solve the problem,and why you think the product would do what you’ve promised.Tell them about your skills,experiences(relating to the product).

Then you go further to refer to tips and tricks you have employed in your product,without actually mentioning them,of course.You  can go on and tell them why your product single out from other products around them,without bragging or boasting.Then comes the next step.

6.Provide A Proof That The Product Works:

Every and Anyone can talk till tomorrow about their products and  what they’ve done,but who will provide the proof?The person who provides the proof tend to win the people’s heart.

People,generally are somewhat skeptical,and to eliminate the friction between their credit card and your Order Button,you need to provide quality proof that your product works,and would solve the problem highlighted.I tell you,this is the fail-proof way of getting customers.How do you go about this?

Provide a testimonial-Give the testimonials from people who have gotten your product,either by giving them as free gift or past purchases.One or two testimonials will be fine.

You can also pose a challenge by telling your readers to test you on a certain activity-this could be a nice option.

Then,you get more specific,and why getting the product at a later date may not be their best bet.

Round up your salescopy  by summarizing what and what they stand to gain from the product in few straight-to-the-point sentences.

And Voila…You are done with your sales copy.Perform checks and balances on the write-up and you’re through.

Written by DIDEOLU

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How to Test Your Sales Letter

July 13, 2011 By Leave a Comment

It doesn’t matter whether you use snail mail or email to reach prospects. Either way you should plan on doing some aggressive testing.

Why? Because if you don’t have a testing program in place that’s dedicated to helping you beat your “control” mailing, you’re missing one of direct response’s great benefits: the ability to constantly and quickly get direct feedback from the marketplace. Your testing program should be like a feedback loop that constantly funnels vital data back to your marketing team.

What should you be testing? Well, by now just about everyone knows that, first, you’ve got to test lists and offers. But don’t forget to test your letter. It’s one of the keys to direct response success.

Here are just a few questions you should ask yourself as you prepare your “control buster.”

1. Is my letter long enough?
If you’ve been using a one page sales letter, consider testing two or more pages. NOTE: Years ago the direct mail mantra was “the more you tell, the more you sell” so copywriters, myself included, often wrote four-page letters. This is less true these days. Now, people expect to get their information more quickly and telegraphically. As a result, you might want to write somewhat shorter letters and email. But this doesn’t mean you can’t test longer lengths, too.

2. Am I starting out with a terrific headline?
Makes sure your letter gets off to a fast start by setting it up with a punchy headline placed above the salutation. It doesn’t have to be short. You can easily
fill up the first fifth of your cover page with your headline introduction.

EXCEPTION: If the letter is personalized or more formal, you don’t need a headline. Sometimes it doesn’t make sense to blow all the advantages of a “personal” relationship by using a headline that’s shouting about your offer.

3. Does my letter get off to a fast start?
If you don’t grab the reader’s attention right from the beginning, you’ll never make the sale. If you’re beginning with a soporific like the following, you know
you’re in trouble: “Allow me to introduce my company, DullsVille Software. Our mission is provide a comprehensive suite of solutions to businesses who need
to solve a broad range of problems” The reader’s response? This is Borrrrrrrring.

4. Am I devoting an entire section to my guarantee?
All too often letters bury the guarantee in the body copy. Big mistake. You should really highlight your guarantee and feature it as a distinct graphic element, complete with a border (a 1-point rule will do fine). The guarantee overcomes resistance and should really pop out of your letter or HTML email.

5. Am I including a P.S?
The humble postscript, sitting beneath the signature, can have a tremendous effect on the power of your letter. Copy research proves it. For example, René Gnam, a fellow direct mail specialist, reports the following results. He did a split run test where one letter contained a postscript. The other letter was identical except that the postscript copy was moved to the last paragraph above the signature. That was the only variable. The result? The mailing with the P.S. outpulled the non-P.S. letter by three to one!

Written by IvanLevison

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Copy Writing For The Web-Six Simple Rules

July 13, 2011 By Leave a Comment

Article by Jeffrey Randolph

Copy Writing For The Web-Six Simple Rules

Web is made up of content or words. With the ability to create copy writing for the web about something, you are more likely to build interest and gain the credibility of readers. If it is a small text ad, a product review or a complete article, your words could bring great results.

So you will need to know about good copy writing for the web in six simple rules, the best ways to write for the web.

Six Simple Rules For Copy Writing For The Web

If you can write a few lines about a particular topic, you can learn web copy writing and start writing for the web. Following are some basic tips.

1. Simple and Easy

* Your readers will come from all walks of life and with different IQ.

* So keep the words simple and understandable.

* A copy with difficult words, phrases and jargon will reduce its quality and acceptance.

2. To the Point – Short and Concise

* Keep the track of your words, say exactly as you promised in the title.

* Break up your words into steps and headings.

* Use bullets or numbers to arrange the content.

3. Interesting

* How complex the topic may be, you have to make it interesting by different ways.

* Using some examples, quotes, images, news or some statistical data will make it interesting.

* It will help to build the reader interest and keep them on the page.

4. Informative and Credible

There is a lot of content available online. Everybody wants to claim the best information and offers about their titles. So how do you stand out from them?

* You have to do some research before writing about the topic.

* Online libraries like Wikipedia are one source, and then their is the whole internet, just do a search and do not stay on the first few pages, explore.

* If your content is about your life or business experiences they will never need a reference and will be more authentic.

5. SEO- Search Engine Optimization

If your content has all the above qualities, even then it is not a guarantee that you will stand out with the already available content online.

* You will need to make it optimized for search engines. As we said earlier, 90 percent of the online traffic come by search engines. So you have to optimize with keyword phrases for your content to be visible on the first page of search results.

6. Keywords

This optimization process needs keyword research and their moderate use within the content. It will bring target traffic to your content and convert your words into money.

* For keyword density, it is said that a density of 2 to 7 percent is acceptable.

* And long tail keywords (2 to 5 words keywords), are easier to compete with, compared to the smaller keywords.

There are many more tips to learn for better web copy writing, than copy writing for the web in six simple rules.

Good practice is to learn a few and utilize them practically. As your level of proficiency progresses, keep learning more tips for better web copy writing and you will become an expert content builder.

To see Original Article: http://jeffreyrandolph.com/internet-marketing/copy-writing-for-the-web/

To View Video: http://www.youtube.com/watch?v=TmmAi8DspB0

Jeffrey Randolph- http://JeffreyRandolph.com

Over 30 years as a Sales Trainer and professional Salesmen. Representing companies online by advertising through many venues. Boy Scout leader for 25 years. Interests: White water kayaking,Backpacking, Camping, Fishing. Blog Site: http://JeffreyRandolph.com

Note:Go to http://AffiliateBusinessHere.com to here about my story and to get free articles and links. To be included on my blog list for informative articles and videos.

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