After you have successfully written and put together your product,produced solid content and packaged it nicely,the next thing you have to do is to produce a Killer SalesLetter that will make people place orders for your products-the kind of sales letter that will remove every wall of reluctance between your product and the Reader.I tell you,If you fail to implement this steps correctly,you’d be good as not producing anything.
So,here are the key tips to churning out your own Killer Sales Copy that’s nice to even gain unfair readership above other adverts even in the same Niche.
1.The Kicker:
This is a kind of introductory phase or sentence that propels the reader to take a cursory look at what you have to write in the first instance.It is usually written in attractive colours and fonts to make the reader thirsting for more.It serves as a phrase introducing or heralding your main headline.It is better you get this right for easy method of catching your Readers’ attention.
Specific Examples:
”A Panel Of Top Communication Experts Agree This Is The Best Way Of Making Nice And Legit Calls Online…”
You can see the kicker is explaining to the reader that the information he is about to read is not fluff or junks,but at least endorsed by experts.It would then be a gory mistake,if you now go ahead in the Sales copy and make the Reader feel your kicker after all wasn’t true.It does more havoc to what you have to say,than it does good.
2.Headline:
This comes after the Kicker and is meant to permanently catch the reader’s attention to want to listen to you.You need to make sure your reader is at least 65% ready to listen to what you’ve to say after reading your headline.Though,you may later get to get him to reason along with you,It’s better to do the attraction at the very beginning.This is the most important part of your letter,and should be typed legibly and more boldly,and in attractive colours, placed at the centre of the whole letter.This is where you tell the reader the most desirable result of getting what you’ve to offer.
3.Then comes the Salutation:
This is where you address your target audience.Are you addressing Work At Home Moms,Teenagers,Adults.However,the most common of them is “Dear Friend”;It really comes in handy.
4.Introduction Statement:
This is where you identify and empathise with the reader.What He/She is currently going through and why you think you are in a more advantaged position to solve their problems.There are different problems all around,and we’d always think we would live more fulfilled without them.You need to identify the problem which your product seeks to solve.
Generally,you can make more influence than envisaged when you continue your introductory sentence with a short story.Let it be interesting and brief.This is where you literarily “transfer” your reader to the next step in your Sales Copy.
5.What You Have To Offer:Definitely,you’re not just blabbing since-you want to really make a particular impact in the reader’s life,which ushers in the next step…
…The Solution You Provide.How you wish to solve the problem,and why you think the product would do what you’ve promised.Tell them about your skills,experiences(relating to the product).
Then you go further to refer to tips and tricks you have employed in your product,without actually mentioning them,of course.You can go on and tell them why your product single out from other products around them,without bragging or boasting.Then comes the next step.
6.Provide A Proof That The Product Works:
Every and Anyone can talk till tomorrow about their products and what they’ve done,but who will provide the proof?The person who provides the proof tend to win the people’s heart.
People,generally are somewhat skeptical,and to eliminate the friction between their credit card and your Order Button,you need to provide quality proof that your product works,and would solve the problem highlighted.I tell you,this is the fail-proof way of getting customers.How do you go about this?
Provide a testimonial-Give the testimonials from people who have gotten your product,either by giving them as free gift or past purchases.One or two testimonials will be fine.
You can also pose a challenge by telling your readers to test you on a certain activity-this could be a nice option.
Then,you get more specific,and why getting the product at a later date may not be their best bet.
Round up your salescopy by summarizing what and what they stand to gain from the product in few straight-to-the-point sentences.
And Voila…You are done with your sales copy.Perform checks and balances on the write-up and you’re through.
Written by DIDEOLU